Perspective, arguably one of the most important qualities each individual person possess. You're perspectives are shaped by your experiences, which shape your view on the world. Simple. What about when your perspective hinders your business growth, but you don't know it? That's what I want to tackle today. Many business owners think social media is an unprovable, undefinablewaste of time. Which is not the case. Are you super resistant to social media? Be honest. Maybe it's not a them issue, maybe it's a you issue. Our perception of something can often influence our experience with it.
I'll be the first to admit, social media is NOT the easy game it was 5 years ago. It's gotten harder. That doesn't mean it isn't a worth while business tool. In fact, I think that makes it even more worthwhile.
Why? Because the more people use something, the more refined it will become. That's what we're seeing happen in social media. Refinement. Which means you need to up level your game, in order to stay relevant. Change your perspective about social media. It's not the platform that's the issue, it's your approach to the platform. GET CREATIVE. Invest real time into growing your audience.
Do you hold a lot of negative perceptions about social media? Do you find yourself saying well MY people aren't on social media. Reality check YES THEY ARE. 1.7 Billion people are on Facebook alone. Your people are there. Do you find yourself thinking: The last thing I tried didn't work, so this clearly is all crap. Take an honest look at what you did. Was it one post, with no follow up. Or do you post once every few weeks? How about an ad, that maybe didn't have the best image/copy and therefore didn't get the engagement you were hoping for.
OR are you using Social Media as your own personal advertising station? NEWS FLASH, that is NOT what it is. NO ONE wants to be advertised to. If that's how you are using social media, take a step back and reevaluate your usage.
There are a number of reasons your social media isn't working as you hoped. Maybe you are on the wrong platform for your audience. Do a little digging about network demographics (I did a search for you). Look into your profile insights. Are you followers the people in your target market? Maybe your target market isn't who you thought it was.
Get CURIOUS about social media. And if you need to, take a break, use it for pleasure for a while to get a real feel for what drives engagement.
I'm saying all of this out of love, and some frustration. I see entlreprenueser all the time frustrated and confused by social media because of 2 reasons: lack of knowledge and lack of patience with themselves and the system. If you need more training, don't shy away from it. Get it. I want to take a moment to invite you to sample a module from my newest course: Social Media Start Up - it's free, take a look. This video is about managing your time around social media for maximum impact and efficiency. WATCH IT HERE and if you like what you see and want to learn how to use all the social networks - or if you know you need this training click HERE and get access right now. It doesn't do you or your business any good to remain confused about these great tools.
I look at it this way. Social Media is tool, like a screwdriver. You don't know how to use the screwdriver, and it's my job to teach you. Then, you can use it to build things. But before that can happen, you have to learn how to use it the right way. Maybe you just want to tighten one screw, maybe you want to build a house...but without that one key tool, you won't get far.
Let's shift our perspective, get curious about what we don't know, and get creative about social media. You'll see how much it impacts your experience.